What Are Search Engines?

Search engines are actually robots or as others call them bots. No they are not robot machines as in the movie “The terminator”. They are programs or applications that crawl or dig through Web Sites with links and blogs.


They look for new Web Sites and older Web Sites that have documents and they search these documents posted on the Internet for keywords and they will compile a list of URLs or web addresses for the documents containing keywords that are relevant to those sites, blogs, etc…


Read the rest of this entry »





No Comments

All Search Engines Love Spiders - How Meta Commands Can Help You Love Them Too

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine.


Since roughly 1996, individual meta commands have existed that can be used on individual web pages to modify how these search engine spiders behave. The most useful of these commands are fairly universal and respected by almost all search engines. What follows is a list of some of the more popular spider commands and instances in which you might want to use them.


Read the rest of this entry »





No Comments

SEO and Conversion Rates

You may have gotten some good results with Search Engine Optimization, having gotten top-page ranking on Google or Yahoo. But getting visitors is one thing - converting visits to sales, what is known as the “Conversion Rate,” is something else entirely.


Most experts say that you should expect a conversion rate of 1-3%. This low figure may surprise you, but if you think of how many searches are done daily on any given term, how many competing websites are out there, and consumers growing distrust of many website scams, then it may shed some light on this percentage.


Read the rest of this entry »





No Comments

Viral Marketing Case Study - A Super Bowl Proposal

Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to the story, digging in a little deeper and unveiling some of the mechanics that have kept this engine revving for the past three months.


First, the history:


My Super Proposal is a blog promotion project with the goal of acquiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is definitely on to something. (The 85K

SEO and Conversion Rates
...buzz out there. Referrals and word of mouth are very effective, so generate some good buzz on social networking sites, forums, etc. Have testimonials of satisfied customers on your site as well. Don't neglect traditional forms of marketing. So many ...
is set to be donated to a local childrens hospital.)


Read the rest of this entry »





No Comments

Top 10 SEO Myths Explained

Ever wonder what the biggest SEO myths are? I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an Search engine optimization firm or someone looking to do SEO for themselves.


Myth # 1: All Meta Tags Are Of Equal Importance


Some Meta tags are useful while others are not. I have stated this many times. Search engines are relying more and more about what is on the website than what the tags are telling them. The description tag is used by some (but not all) search engines. The same goes for the keyword tag. Keyword tags are used more by

Viral Marketing Case Study - A Super Bowl Proposal
...85K is set to be donated to a local childrens hospital.) Let's take a snap shot look at some of visibility this project has received, just to illustrate the point: An excerpt from Equitymind 's blog: To sum all of ...
spammers and people using software to find you as a link partner than the search engines. In my opinion, the only tags you should concentrate your efforts on are the robot tag and the description tags.


Read the rest of this entry »





No Comments

Previous Entries