Press Release Wire Services - Choosing the Best One for Your Business
When looking into the press release wire service to use for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are. By looking at the facts and combining the opinions of Christine Slocumb, the owner and founder of an internet marketing firm with 15 years of experience, and Dena Boutsikakis, someone who is just starting in the marketing business, we hope to help narrow your
...know best about your business? SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting ...
PR Newswire
PR Newswire (www.prnewswire.com) is one of the first press release wire services, with a large client base, because of its efficient and professional setting. It is a very helpful website, because of its mass amounts of information. When clicking on a tab or a link, there is always information that explains its function to the viewer; proving its helpfulness and ease. In addition, there are also many spots within the website that allow for the consumer to add their feedback. There are also many interesting features that one can use to enhance their service. They offer a eWatch service that monitors and tracks your press release. It
...people visiting and taking action to rent from you, it won't result in any new tenants. There are three basic methods to ensure your website appears on the search engines: 1. Pay Per Click Advertising (PPC). If you use Google, ...
Dena: I was very impressed with this websites appearance. It was very clear and organized, while giving the user a large amount of information. In addition, I also felt that as a
...seconds! These types of software are rubbish. They basically spam the web with a load of junk, which could do your site more harm than good in the long run. 6) Reciprical backlinking is where a website places your link ...
Christine: When I first started in PR, this was THE wire service and all we used. It’s the oldest, largest, and most expensive newswire service. However, their delay in adopting new SEO technology was a big mistake. Also, the Account
...so, but there comes a point when numbers are incorrectly manipulated to reduce the individual tax burden. Chances are pretty good that sometime in the future this individual is going to get caught. White Hat SEO practitioners understand there is ...
BusinessWire
BusinessWire (www.businesswire.com) has a similar feel to it as PR Newswire. They provide all the basic information about sending press releases, but also offer a little more. They have a section that will actually help you write a press release, for those who are not sure how. In addition it clearly shows the distribution of where your press release will go, and who will view it. Another helpful tool is that the website comes
...responsible for different sections of the company's website. Contribute enables multiple users, with four different levels of editing rights. Contribute automatically checks whether the pages a user is trying to edit are already being edited by others, in order to ...
Dena: When first seeing this website I was impressed with the ability to change languages, even though they only had five from which to choose. I also thought that this was a fairly easy website to navigate through. However, upon first glance I did think it was a little to plain with just text, it did not make me want to explore it more. It is a decent website that has helpful information; I would say it was average.
Christine: BusinessWire is large but progressive. Through their partnership with PR Web, you can
...talking to them. ------------------ 3. Listen to exactly what the company you are speaking with is offering. Most SEO companies that call you will make bold promises about improving the rankings of your website. Many of them are very good ...
PRWeb
PRWeb (www.prweb.com) is one of the most informational and user friendly press release websites out there. On the homepage it has the most recent press releases within fourteen days, rated by “importance” which depends on how much the sender paid for the release. One helpful feature is their “release features” tab, which will tell you everything you need to know about your press release.
...need your site to rank well for the correct keyword or search phrase. One of my favourite examples comes from research I have conducted into the job industry as part of an SEO campaign. The term "search jobs" has 21 ...
Dena: Personally, I feel as
... By [http://ezinearticles.com/?expert=Jim_Ford]Jim Ford I'm going to blow the lid off of SEO ...
Christine: This is probably the most well-known online wire service, distributing over
...on major search engines for the primary keywords that site visitors would use to find your site. If your competitors are ahead of you or your site is not on the first 3 pages, it's time to make some site ...
Marketwire
Upon first seeing the Marketwire (www.marketwire.com) website, its bold color choice makes it stand out more than the other websites. The layout is very simple and very clean in its appearance. It has very few tabs, but once you start clicking on the tabs, it leads you to other links, which easily navigates you through the website. Marketwire speaks to the
...it. A good firm will have options for remuneration available to you, with the assumption that you won't need to use it. Word of Mouth If you have a friend or a associate who had SEO work done, speak with ...
Dena: The first thing I noticed was the color choice of this website. It was different than all the rest, so it stood out in my mind. In addition, the way it was set up was different then the rest of the press release service websites. I had to navigate through many different tabs to find what I wanted. In addition, the wording of the website was also different from what I was reading before. However,
...Britain evolved. There is a definite difference between these two examples. From a mere cursory look at the two examples it is obviously apparent that the second example is far more effective in giving the proper information to visitors. Website ...
Christine: We tried Marketwire’s SEO press release package last year. They have very competitive rates compared to PR Newswire and BusinessWire. While their SEO console is not as polished as PR Web’s reports, we did get great media pickup on a local Michigan story. We recommend Marketwire for local market releases that need SEO on a budget. For example, you can get regional wire coverage plus SEO features such as reporting and anchor text links starting at $150, significantly below PR Web’s $249 entry-level SEO package. We also get great friendly support from our Account Representative.
...way links to your website. This is what makes up about 90 percent of your ranking. Finding quality one way links can be a full time job especially in a very competitive niche market where you may need tens of ...
PressZoom is a budget friendly way to distribute your press release. The look of the website is very modern and clean, with no pictures and a lot of writing. PressZoom does give a lot of helpful tips about press release writing. For example, how not to make your press release look like an advertisement, thus making it susceptible to go into spam mail. Basic distribution is nineteen dollars, but you have an option of a free XML feed. There is also an option of premium distribution that is only forty-seven dollars, that guarantees a wide variety of options. In addition, there is no account making necessary, and if you use the premium distribution option your press release will
...people submit things to them. Some people use these terms as if they where the same when they are in fact very different from each other. 4. A simple overview of the steps in an SEO project. Before you begin ...
Dena: At first glance I was not very impressed with the website. I thought it too simple and boring. There seems to be little information on the website. However, if you do want something simple and quick it might be a viable option.
Press Media Wire
Press Media Wire is very similar to the other websites that offer press release wire services. It is helpful in the fact that it offers a simple FAQ sectional that gets questions you might have answered quickly. In addition, it also has three press release packages laid out with all the options that each one offers. You are able to submit a press release from twenty dollars to one hundred dollars,
...vehicles, given the organization's goals and audience. Some of the benefits associated with Internet marketing include the availability of information. Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any day. Companies ...
Dena: I thought that Press Media Wire was very helpful, by laying out all their information. I like to know what options I am getting before I waste time making an account. I also thought the fact that they offer free distribution is cleaver, because they are going to get more people to access their website, and maybe later start paying for it.
Emailwire
Emialwire has no
...sites usually appear on the first page because they are popular among the people as well as the search engines. Being first on a page is a greater accomplishment to shoot for. 4. Cost Effectiveness - it does take more ...
Dena: I thought that the appearance of this website was dull, but its options were not. It seems to be user friendly by offering all of these options for free. However, one thing that I
...is no reason for any individual to have a computer in his home". Whilst somewhat taken out of context at the time, this quote was in part symptomatic of DEC's slow response to the emergence of personal computing and the ...
Eworldwire
One interesting thing Eworldwire shows that most other press release wire services do not are the features of their competing websites. On their homepage, Eworldwire compares their features with those of other websites, showing why their service is better. In addition, Eworldwire prides itself in meeting the needs of their users. Eworldwire makes sure your press release goes to the webpages that will most benefit you. In addition, the most basic press release distribution service only costs seventy-five dollars. However, they do have a large variety of other distribution options that
... #cat#Internet Marketing Seo#/cat# ...
Dena: I like how this website has a lot of different options for distributing your press release, and how it also tells you the cost of each. It is also interesting that they put the price in US dollars and in British pounds, showing their business with other countries.
24-7 Press Release
24-7 Press Release is a fairly new and affordable press release service that offers forty-eight hour submission approval, to over four hundred channels. 24-7 Press Release also has a
...cheap. Money is money and after all you still want results. The old rules apply here when searching for affordable search engine optimization and are as follows Get case studies from any prospective seo you might hire Get testimonials Check ...
Dena: I was impressed with the layout of this website. I thought it was very professional and very easy to navigate. It had information for the publisher, journalist and advertiser,
...all walks of life, whom all have something to give and share with regarding their experiences with Internet Marketing. The price of joining Wealthy Affiliate alone is worth access to the Forum. In the Forum you can learn about correct ...
PR Free
Although the word “Free” is in the title, there is nothing free about this site. The minimum “contribution” to distribute a press release is thirty dollars. Even though this is not a large amount, PR Free does not state how much it will cost until you have entered in your press release and are about to click “Submit.” Nevertheless, this website is the only press release distribution service that is backed by “a true wire service, Eworldwire.” It also states that it is the only press release service that actually
...your prospects. Your view or opinion on your product or service is irrelevant. You must identify the exact things your prospects are searching for and create or modify pages on your site to provide a solution to that need. To ...
Dena: At first I was impressed with this site, because it gives information about how to write and submit a press release. However, after I realized that it said it was free but then made you make a contribution to submit your press release, I felt deceived. Overall, it might be a good place to put your release but keep in mind that there might be better for free.
PR Leap
PR Leap is a fairly new company that was started in
...text. The importance of keyword anchor text is obvious as it is a way you can rank high for a certain term without even mentioning that term on your page. It is a wise idea to have many different versions ...
Dena: This website seems fairly simple, with basic information about the services. From looking at the blog I can tell that the owners really enjoy what they are doing, and seem to care about the user. They keep the user updated, by posting
...to make your web pages relevant for those terms and phrases. But, because the Internet has become such a commercial place, the search engines have learned that they cannot rely only on websites to be honest about their web pages ...
FREE Press Release Wire Services
The Open Press
The Open Press is a very professional website that offers the distribution of press releases for free. The free press releases will only show the release with plain text and it will only be on The Open Press for six months. In addition, they reject about thirty percent of the press releases and do not allow you to fix your mistakes and repost. However, they do have another option, press release with stars, which puts your press release on The Open Press’ PRO PR
...status. You should continue to verify that your Web site remains in the search engine. Submitting All the Pages That Make Up Your Web Site Search engines promise that if you supply one page of your Web site, they will ...
Dena: Overall it seems to be very professional. It is a very helpful website, with how to write a release, and how to send it. It also gives you most of your options upfront. However, for being a free press release site it does
...dirt is picked up because the directional force of the air agitates and dislodges dust and the airflow is continuous so curtains and other light materials don't get stuck in the tool. Any good quality vacuum cleaner should come with ...
Christine: Free postings to this site recently resulted in some great organic rankings on Google.
Newswire Today
There is no fee to make an account with Newswire Today, and also no fee to send out a press release. They offer the basic options for free press release distribution. For example, your submission is published in
...people visiting and taking action to rent from you, it won't result in any new tenants. There are three basic methods to ensure your website appears on the search engines: 1. Pay Per Click Advertising (PPC). If you use Google, ...
Dena: In comparison to the other free press release wire service websites, this one was the simplest to do. Even though I used their free option they published my press release rather quickly after I submitted it. One problem that I did come across was that the date of my press release was changed after I tried to resubmit. I tried to change it after editing, but it would not allow me
...might tell them you heard that ranking on top of the list can't be guaranteed, since nobody owns the search engines, except search companies. Good search firm may say that while ranking is important, using relevant keywords and getting a ...
My Free PR
My Free PR offers free distribution of press releases. Its layout and navigation of this website is a little more complicated than the other sites. Every link that you click has another one that comes up, and then another one, and eventually you lose track of where you wanted to go. In addition, there is very little information about the actual website and what it can offer.
Dena: This website is confusing. Every time I wanted to see something on their site, it led me to another place. Also, when submitting a press release it does not have a place for keywords, making
...your site can be banned for life. Here are a few tips for SEO optimization: Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough Put your keyword at the beginning of you page title ...
Beyond Wire Services
In addition to traditional wire services, some trade sites will post releases for free. A set of sites that is especially interesting for technology company releases is the Pro-Talk family of sites (http://www.pro-talk.com/). Releases posted on EngineeringTalk and LaboratoryTalk have brought significant amount of traffic to our clients’ websites in addition to a page rank=6 quality backlink.
Hopefully these summaries will help you narrow down which press release wire service will be best suited for you. We will continue to update this list as more press release wire services come to our attention.
Christine Slocumb has 15 years of marketing, business development, and product management
...your Web site will certainly be a positive factor for your Web site's overall ratings and health, especially if the blog is popular. - Submit to as many directories as you can It's important in SEO to submit to as ...
Dena Boutsikakis is a graduating senior from the University of Michigan, majoring in Communication Studies. She is interested in the marketing and advertising field, and hopes to pursue a career in those areas. Currently she is interning at Clarity Quest, an internet marketing firm in Ann Arbor, MI. She is expanding her knowledge of the marketing and advertising world through various assignments.