Real Estate SEO (Search Engine Optimization): Making a Smart Choice
As a real estate professional, you qualify as a prime prospect for most companies
offering real estate SEO (search engine optimization) services.
You want more sales and more listings and they want you to
believe that they can give that to you.
If you haven’t already gotten calls, emails or letters from a few real estate SEO
companies telling you that they can get your real estate website into the top ten of
this or that search engine… get ready, because they’re coming…
A lot of real estate professionals struggle with whether or not to make an
investment in a company to manage their SEO campaign.
Will it be worth your investment? Will you get burned?
There is
...not go beyond the first 30 results. More than 60% don't go beyond the first 10 results. If your website is not in the top ten, you are missing out on over 60% of your potential clients. This can prove ...
Here are a few things to think about as you make your decision about real estate
SEO:
1. SEO is just one piece of the internet marketing puzzle. Hiring a
company to optimize your real estate website for the search engines is not
necessarily a bad thing, just understand that it is only one part of your internet
marketing plan. Focusing too much on SEO leaves a lot of money on the table.
Having good rankings makes it seem like your website will be a successful generator
or real estate leads. Not so.
In the past, search engine optimization WAS pretty much synonymous with internet
... By [http://ezinearticles.com/?expert=Jim_Ford]Jim Ford I'm going to blow the lid off of SEO ...
marketing. SEO WAS marketing on the internet - that was all you needed to do to
get noticed and get leads. Times are different now.
Understand that your marketing has to be right FIRST, before you even set foot onto
the internet and spend time and money bringing prospects to your real estate
website.
That means you need to identify your market, create a message suited perfectly for
them and deliver that message with the media that they are known to respond to.
That must be done before you even think about SEO.
——————
2. There are no SEO guarantees. Many SEO companies that are out there
cold-calling realtor lists often guarantee results or give the impression
...you designed the site. Review the download time of your pages. If you've added flash elements or large graphics, it could bog down loading time, which will scare away some visitors with slower connection speeds. Coding Check for programming errors ...
some guarantee of results.
There are no guarantees. Results-based guarantees from a Search Engine
Optimization company are a good sign for you to run the other way.
Don’t even waste your time talking to them.
——————
3. Listen to exactly what the company you are speaking with is offering.
Most SEO companies that call you will make bold promises about improving the
rankings of your website. Many of them are very good at what they do. Sounds
simple enough, right?
But what exactly is your goal - Good rankings or more real estate business? Don’t
get caught up in the myth that better rankings = more sales or more leads or
listings.
...any SEO that states that you need to link to them to get the traffic that you need. More often than not, these are companies that will inflate your numbers with people who have paid pennies to click on your ...
In a nutshell, know that SEO is important and good search engine rankings are
important… but SEO is not a silver-bullet for your real estate business. It will not fix
your marketing and although a well optimized real estate website might bring a
flood of prospects to your door, what good is it if they never knock and ask to come
in?
——————
4. Marketing is marketing is marketing… Always has been, always will be.
The internet hasn’t changed anything about that. What the internet does do is give
you a very efficient delivery system to use for your marketing message.
Whether or not you seek outside
...designers and webmasters do not fully exploit the uses and benefits of having a good sitemap. For most of them, merely providing a list of links that do not really give a good service to visitors to the website is ...
important thing to remember is that you don’t abdicate responsibility for your own
marketing by “outsourcing” it. Outsourcing your own marketing, even on the
internet, is not a smart decision. After all, marketing is by far the most leveraged
activity you can possible engage in.
Marketing IS the business you are in.
You are the mastermind. You come up with the plan… THEN you hire someone to
do the implementation.
Jason Leister, the Real Estate Technology Guru ™, is owner of Computer Super
Guy, LLC, a Chicago-based technology firm that helps real estate professionals
profit with technology.
Visit the [http://www.computersuperguy.com]Real Estate Technology Guru
to subscribe to our free monthly eZine,
...mainly two parts to a good search engine ranking. The first is to do keyword research and optimize your website for the keywords that you are targeting by including it in the title and one to three times in the ...
our special report “The Truth About Real Estate Websites and Search Engine
Optimization.”