Understanding SEO
No matter if your website is an informational one or if it’s an online store to sell your products, you want people to come and visit it. Without visitors your information remains unknown and your products remain unsold. A great deal of the web traffic you get is driven by the three major search engines: Google, Yahoo and MSN, so it’s obvious that it is desired to have your website coming up in the search engine results pages (SERP). SEO, short for Search Engine Optimization is a collection of techniques and practices that will make your website show up in the first page(s) of organic SERP.
Now that you know what SEO is and why is needed, to better
...indexed. It's a bit like a raffle. The more tickets your buy, the greater your chances of winning. Likewise, the more pages of your Web site that are indexed, the greater your odds of coming up when someone searches on ...
1. Crawl and Index Web Sites. Through automated scripts called robots or spiders, the search engines crawl through the Internet finding websites and web pages by following links and jumping from page to page and from website to website. Once a web page is crawled, its content is indexed into the search engine’s huge database.
2. Return Ranked Results. When a search query is made, the search engine’s algorithm finds out the pages in the database related to that query and
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Seeing how the search engines work, it is clear now that SEO will focus on the terms and phrases that users type into the search box and how to make your web pages relevant for those terms and phrases. But, because the Internet has become such a commercial place, the search engines have learned that they cannot rely only on websites to be honest about their web pages content. That’s why SEO needs to focus also on another factor used in ranking search results: popularity. Your web site is popular if others link to it. The more important the website that links to your website is, the “stronger” the
...your website many will take advantage of it. Many owner/operators think the Internet is a mysterious monster that will not be effective in their local market. In fact the Internet is a very effective advertising medium that will generate a ...
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.”
So, to summarize, SEO
...content you could write for your Web site today by using popular, searched keywords. - Ask them what guarantees would they be providing. You also need to ask a prospective SEO consultant how their methods will help you achieve better ...
Bogdan Enache, the author, is the webmaster of [http://www.hostingprofs.com]HostingProfs.com a website dedicated to providing free information about web hosting, hosting terminology and guidelines to follow before, when and after choosing a web hosting package.