The Unfair Niche Website Advantage- SEO and Related Keywords
Long gone are the days when experts shouted to us from the hilltops not to build portal websites anymore. Everyone knows you can t build a website about everything and expect to get anywhere. Just like in real life, a jack of all trades is master of none. Blogs tend to be this way, too niche focused.
So most have switched to niche. Further, the question isn t whether you occupy a niche, but how much obscure arcane stuff you know about it, how much of an expert you are about it, how you live and breathe it, and if you have a forum full of co-enthusiasts.
For example, I have been known
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So is it any surprise that when I search Google for ‘ford bronco’, they come up on the first page?
No. But
...quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms. If you haven't considered a blog for the pure marketing aspect of it, it's probably time you ...
The FSB website doesn t use SEO as we might conventionally understand it. Though it uses meta keywords, they are the same throughout the site, as is the title tag. Without SEO, FSB has managed a 5/10 pagerank, and that s pretty good. This is 100% genuine pagerank that came from just doing what a good site does.
What does a good site naturally do that we SEO folk should know about?
1.
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2. It uses the keywords commonly related to the main keyword
Another website/forum with the same natural lack of SEO is MathForum.org. MathForum.org has an 8/10 pagerank, contains 2.15 million pages, and has 11,600 backlinks. Clearly, the number of pages in a site and number of backlinks are a factor in the homepage s pagerank.
But pagerank isn t the only thing that determines search result rankings. For example, when you search Google for ford bronco , FSB has the highest PR in the top 10 results, yet it s #10. There are two PR 3 URLs ahead of it. What makes a site come
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What makes it certain that your niche site will beat other random sites that have only a few pages on your topic is the natural usage of major keywords and related keywords site-wide. For example, the URLs of 12 of the top 15 Google results for ford bronco contain the word ‘bronco . They all have ‘bronco in their title tags.
But what about these ancillary, or related keywords- what do I mean by that? SEO professionals have been talking for more than a year about the importance of including words that should show up naturally with whatever topic you write about. You
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For example, some related words and phrases for ‘ford bronco are: parts, for sale, new, transmission, early, xlt, lift, pictures, body, used, soft tops, radius arm, transfer case, and of course, a whole bunch of production years.
Using related keywords has more than an SEO benefit. Not only could this improve your search engine rankings, but you also make your content more comprehensive. And related keywords are points of reference in your readers minds - they help them triangulate where you re coming from, and where you re going. It ll make your content more
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