SEO and Conversion Rates
You may have gotten some good results with Search Engine Optimization, having gotten top-page ranking on Google or Yahoo. But getting visitors is one thing - converting visits to sales, what is known as the “Conversion Rate,” is something else entirely.
Most experts say that you should expect a conversion rate of 1-3%. This low figure may surprise you, but if you think of how many searches are done daily on any given term, how many competing websites are out there, and consumers growing distrust of many website scams, then it may shed some light on this percentage.
So what can you do to increase your conversion rates?
Have your contact information displayed so it is easily found. If
...giving you any special treatment. All search engines are going to index your page, unless you specifically tell them otherwise. meta name="robots" content="follow" The follow command is different from the index command. It basically requests that the search engine spiders ...
Make sure your site is secure. Nothing takes the trust away like a site that takes credit cards, but is not encrypted and secure.
Make sure your site looks professional. If your site looks like it was created over the weekend by your teenage nephew, don’t expect people to buy.
Get some good buzz out there. Referrals and word of mouth are very effective, so generate some good buzz on social networking sites,
...search engine in the world. It is a search engine robot that crawls or spiders Web Sites and blogs. If you do nothing else make sure you get listed on google. I get tons of free traffic from google. It ...
Don’t neglect traditional forms of marketing. So many new net entrepreneurs rely solely on internet marketing, and that is a mistake. Print business cards and brochures or postcards, do some personal networking, and you’ll get people to visit your site.
Repeat business is always easier to get than new business. Send monthly e-mail newsletters to customers who have already purchased from you. Promote new products and specials. These are just a few ideas, and the basic idea is to build trust and confidence in those who browse your site. Good luck!
Amir Watynski owns Watt Media, Inc., which helps businesses promote their services and enhance their image with
...get the Google and Yahoo spiders stopping by. Keeping updated on how things work with the search engine spider bots is going to help you keep your website on either page one or page two. If you can t manage ...