Internet Marketing Seo

The popularity of Google attracts the SEO to optimize their websites for Google. Around 30% of total traffic enters to website from Yahoo search. In some countries Yahoo and MSN are very popular. We should effort to gain extra traffic from Yahoo also.

To get top ranking you must collect strong back links from trustable websites. Google and Yahoo check the back links and unique content on the web page then decide which position is better for the website. Directory submission is very helpful to get good rank in Yahoo. Reciprocal link exchange program is also very beneficial. These days social bookmarking websites are also benificial for backlinks.

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Why do you want to go for SEO or what are your SEO goals?

This is very important before you invest time in this new area. Before proceeding with SEO try to figure out how much sales your existing website generated and how much extra sales you may want to generate post search engine optimizing your website. This simple analysis on what you want your prospects to do after visiting your website will be extremely helpful for you to focus on your SEO goals.

Secondly, webmasters cannot proceed with SEO without identifying their respective keywords and/or key phrases. This is more for those that do not have a clear view of their niche market or their respective target audience,

their prospects, and what unique you offer to your customers. Therefore, try to figure out the keywords that are likely to come to your website and for this a competition analysis can always be helpful. Then identify your target market/markets and your targeted customers individually and figure out what exactly you want to offer them.

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Google page rank is determined by a number of factors:

SEO keywords
SEO content
SEO domain name
Originality of content
Number of links from external sites

Original Content

Having original content on your site is a no-brainer. It is the “why” that escapes many SEO web content developers. We have all seen the ads promising “150000 Adsense and SEO optimized pages”. If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it - why does “Nike.com” come up number 1 when you type Nike

into Google? You or I could probably write a better SEO page about Nike than Nike.com. In fact, Nike.com keyword density for “Nike” is 0%!!!

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No matter if your website is an informational one or if it’s an online store to sell your products, you want people to come and visit it. Without visitors your information remains unknown and your products remain unsold. A great deal of the web traffic you get is driven by the three major search engines: Google, Yahoo and MSN, so it’s obvious that it is desired to have your website coming up in the search engine results pages (SERP). SEO, short for Search Engine Optimization is a collection of techniques and practices that will make your website show up in the first page(s) of organic SERP.

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There are a number of factors that can improve your search engine rankings. These factors are grouped into two separate categories which are on-page factors and off-page factors.

Google is the top gun of all the search engines and they own close to 60%+ of the overall market share. If your looking to do SEO then you will want to optimize your website for Google, doing so will generally make sure you rank high in the other search engines such as Yahoo and MSN.

There is no doubt that Google pays more attention to off-page factors in it’s algorithm when deciding on how well or poorly your site will rank in their results. This does not mean that it

totally ignores on-page factors but just does not give them as much credit as the other search engines.

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