Viral Marketing Case Study - A Super Bowl Proposal
Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to the story, digging in a little deeper and unveiling some of the mechanics that have kept this engine revving for the past three months.
First, the history:
My Super Proposal is a blog promotion project with the goal of acquiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is definitely on to something. (The 85K
...Engine Optimization, having gotten top-page ranking on Google or Yahoo. But getting visitors is one thing - converting visits to sales, what is known as the "Conversion Rate," is something else entirely. Most experts say that you should expect a ...













